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Vodafone Email Engine
The Vodafone Email Engine was created to allow Vodafone Account Managers to promote new products and services directly to its customer database.
In collaboration with DM agency PAA, the Email Engine has been designed to ensure tactical HTML emails are provided in a controlled and efficient way. Account Managers upload their contact lists to the Email Engine, choose a specific email and ‘blast’ to their contacts.
Full reporting is available, so success rates of campaigns can be easily measured.
The Email Engine has achieved considerable success, with some emails delivering an open rate of over 30% and a marked uplift in sales leads as a result. It’s now become an important and widely-used direct marketing channel for Vodafone.
